BY THE EDITORS AUGUST 14, 2014 1:30 PM
While the largest New York City real estate companies often command the biggest headlines, many firms with fewer than 10 brokers make big deals as well. Commercial Observer breaks down 10 of the smaller firms with large footprints in the city’s thriving commercial market.
Ellman Realty Advisors
Marco Ellman (ELLMAN REALTY ADVISORS)
October will mark the 20th anniversary of Ellman Realty Advisors, and the firm of five to 10 employees founded by Marc O. Ellman now lists more than 100 clients in multiple industries on its website. The company bio for the Stuyvesant High School alum and onetime real estate professor explains why he turned down offers from some of the largest real estate firms in the city to start his own firm after 10 years in the business.
The bio says Mr. Ellman “realized he could more fully focus [on] and respond to the needs of the tenants he represented by forming his firm, rather than remaining within the regimented corporate structure of a larger real estate company.”
Despite its small size, Ellman represents a broad array of clients including online events hub Meetup.com, data-based marketing leader Madison Logic, social services nonprofit Greenwich House and big time music festival operator Superfly Presents. Mr. Ellman has also worked on behalf of major landlords at 126 Fifth Avenue, 166 Fifth Avenue and 333 Park Avenue South.
“We specialize in office and retail leasing, primarily tenant rep work with tech, TAMI, and public relations firms, as well as non-profit and entertainment [sector tenants],” Mr. Ellman said in an email. “Our expertise is Midtown South, although, given prices there as of late, we’ve been migrating as needed to Midtown, Lower Manhattan and Brooklyn.”
Mr. Ellman reveals something of his approach in the “jobs” section of the company’s site aimed at potential applicants.
“The service we sell is ourselves!” the site says. “People and their organizations rely on us to provide reliable, honest and qualified expert advice for one of the most important business decisions they will make.”–T.S.